Passion for LEGEND
Renault Easy Life Alphabet
Discover a giant alphabet featuring Renault's past and present flagship innovations: A as Type A, B as a sliding Banquett, C as a hands-free card ... And now, place to augmented reality !
The letters in this alphabet come alive by downloading the free Live Your Passions AR + app. Visitors can discover on the screen of their smartphone surprising stories invisible to the naked eye.
Augmented reality is also hidden in L'Atelier Renault for an enriched experience.
For this project, L'Atelier Renault uses the teams of L'Affiche Technique, experts in poster reproduction of the most significant inventions of our time, and Julie Stephen Chheng, designer for Kayak.