L'Atelier Renault Paris

53, Avenue des Champs Élysées
75008 Paris
Exhibition : 01 76 84 19 19
Restaurant : 01 76 84 14 14

Passion for life*

So french

  • L'Atelier Renault presents a tricolor exhibition that celebrates the French creativity. The background provides a unique showcase for the vehicles from the brand’s range, all in red, white and blue.Renault asked the 5.5 designstudio to reinvent with humor the iconic objects engraved in France’s memory. Their inspiration include the legendary beret and sailor shirt; the timeless game of pétanque; the Charentaise slipper; the Gallic moustache; and national emblems like the rooster and the tricolour flag. All of these icons, which define France’s identity and symbolise French culture around the world, in association with the world of the automobile, create a collection of objects So French and So original: The Charentaise slipper becomes a little racing-car;  a looking glass inspired by a car’s side-view mirror with a moustache on it; a set of boules of pétanque that leave tyre tread marks as they roll on the sand and so many more…You will also see the VF 5.5, the patriotic little car, star of L'Atelier Renault!For visitors who wish to take home an expression of French creativity combined with a good dose of humour, five products from the So French by 5.5. collection (Cork Car, Carentaise slippers, Mustache Effect, It Beret and Show Glass) will be available for purchase exclusively during the exhibition at the L’Atelier Renault store. L’Atelier Renault Café is also sharing the spirit. The Chief, Daniel Maslac, offers you traditional dishes reinterpreted like the drinkable ham sandwich, curried sea snails and leek salad Mikado!And don’t forget your souvenir photograph! L’Atelier Renault photo booth to pick up your must-have red, white and blue portrait in the form of a highly original bookmark!
  • The VF 5.5 is a miniature car created by the 5.5 designstudio for the SO FRENCH exhibition held at L’Atelier Renault.From its creators’ standpoint, it is the quintessentially patriotic Frenchman’s dream car, featuring a host of clichés that define the French identity: a beret-shaped steering wheel, a seat with sailor shirt stripes, an Eiffel Tower radiator cap, side mirrors shaped like a moustache; and in lieu of a boot, a luxurious trunk crafted in keeping with the finest French trunk-making tradition. Its luminous wheels evoke the French cockade and the body is clad in thin slats of French oak.The emblematic VF 5.5 by 5.5 designstudio is the perfect interpretation of the French automotive spirit, with a touch of humour. Unfortunately for the Arc de Triomphe, from now on tourists will want to pose instead in front of the VF 5.5 to remember their visit to the Champs Elysées!This vehicle was manufactured by the company TRANSFORMEURS & PARTENAIRES.
  • Duralex glass borrowed its name from the Latin expression Dura lex, sed lex, meaning 'the law is tough, but it is the law’. This name bears witness to the quality of this quasi-unbreakable glass - a feature to which it owes it success because, since its launch in 1946, the drinking glass has been used by school canteens nationwide. Having marked several generations of pupils, the glass is engraved in the collective and industrial memory of France and is a symbol of the national identity. Sitting upside down on a turned wood stand, the object is now a small glass dome display for collectibles. With this piece, the 5.5 have reinvented the showcase for miniature Renaults, giving it the look of a tricolour snow dome.The perfect souvenir to bring home from a trip to France. For sale at the Shop of L’Atelier Renault : 17 €