DISCOVER ● La Vie en Initale Paris

A wonderful parisian atsmophere


DISCOVER ● La Vie en Initale Paris

All I want for Christmas is INITIALE PARIS !

This year, L’Atelier Renault is unveiling its most amazing vehicles from the signature INITIALE PARIS.

A sparkling Christmas

Get prepared for surprises to be discovered in the windows around you. Have a walk through the L’Atelier Renault’s streets thanks to the booklet specially designed for the occasion and scan the QR codes hidden on our buildings.

Exclusive vehicles

INITIALE PARIS is the exclusive signature of Renault’s know-how, affixed to the best-equipped versions of the range. The INITIALE PARIS versions offer a pleasure for all senses: the colours, materials and equipment have all been chosen to enhance the driving pleasure.

Four vehicles INITIALE PARIS will be exhibited : New Renault CAPTUR, New Renault CLIO (until November 29th), TALISMAN and KOLEOS.

Three other exceptional vehicles will also be presented

  • Renault Nervastelltha Binder of 1932,  showcase: from the Renault Classic collection, this is an imposing and majestic car that was bought right here at 53 Champs-Elysées by the Deutsch de la Meurthe family.
  • Renault Juvaquatre, from the Renault Classic collection and marketed between 1937 and 1960. This is the first Renault to adopt a monocoque body and independent front wheels.
  • A breathtaking concept car: Renault EZ-ULTIMO, an autonomous, connected and 100% electric “robot-vehicle”. Luxurious, it offers its users a unique premium mobility experience: the time of a trip to the restaurant, a transfer from the airport to the hotel, a sightseeing tour or an exclusive shopping trip. EZ-ULTIMO is a showcase in which passengers take a new look at the city, without being visible from the outside. They can feel at home on board and observe the sky from the panoramic glass roof as well as from their windows. To discover from November .

A lot of surprises to win

The most curious and reckless can discover our surprises: either by opening the digital doors by scanning the QR codes hidden in the background (from November 22nd), or by physically making a route specially designed for the occasion (a booklet will be given to you at the reception – from November 29th). This will immerse you in the magical atmosphere of this exhibition “La Vie en Initiale Paris” but also in Renault’s History.

#AtelierRenault: a draw among all the photos posted on L’Atelier Renault’s social medias will also take place in January: the winner will win a nice surprise.

Activities throughout December

Throughout December, during the week, free guided tours without registration are organized by the L’Atelier Renault’s team. These 15-minute visits will be held at 11am, 12am, 5pm, 6pm and 7pm.

On Wednesday, December 4 and 11, our brass band will thrill L’Atelier Renault.

We look forward to seeing you at 53 Champs-Elysées to share all these wonderful moments.